Geopolitical tensions, technological shifts, and supply chain volatility are persistent challenges, forcing organizations to rethink their strategies. But with every challenge comes opportunity. 

Based on insights from Windward’s 2025 Top Trends in Global Trade report, this blog post explores how those who can anticipate and adapt to disruptions – whether due to shifting trade routes, labor disputes, or extreme weather – will not only weather the storm, but emerge stronger. The ability to move from reactive to proactive decision-making will define success.

From Uncertainty to Opportunity

Uncertainty is here to stay, due to geopolitical events and accompanying risk mitigation strategies, supply chain volatility, and change created by emerging technologies. The good news is that opportunities often arise from crises…

For instance, bunkering organizations who were the first to know about trade routes that changed due to the Houthis attacks in the Red Sea were able to capitalize. 

Organizations can’t be proactive if they do not know what’s coming around the corner. Unknown unknowns pop up, seemingly out of nowhere, and will likely create new headaches this year for traders and shippers, supply chain and logistics organizations, and government…